You might assume that postcards are only useful for mailing when you're on vacation or traveling. Stop there, though, since you couldn't be more mistaken! Postcards are the ideal method to stay in touch with family and loved ones, whether you want to communicate important news like a wedding or birth, or you just want to catch up and let them know you're thinking of them. In the past few years, postcards have taken off.
Since postcards are so adaptable, you can send them at any time of year and they're a great way to stay in contact with everyone you know.
Reasonably Priced
Surprisingly, postcard marketing is reasonably priced. Despite what many people think, you may gain from direct mail response rates without breaking the bank. To save money, use a direct mail marketing company to distribute postcards. For instance, at Modern Postcard, we use our Postal Analytics service to find the best and fastest postage discount tactics, which we subsequently apply to your mailing campaign.
Very Effective
The ease with which today's consumers scan digital material can be irritating for marketers who spend their time designing clever messaging to grab consumers' attention. However, there is hope! Direct mail needs less cognitive effort to digest than digital media sources, according to research conducted by Canada Post. Including postcards in the mix might improve your marketing response and solve the issue!
Traceable
It's simple to track a postcard mailing's reaction. The majority of marketers will give each direct mail campaign its phone number. A customized landing page with a distinctive URL is the best option if the objective is to encourage clients to visit a website rather than give it a call. Other methods of tracking response include requesting the consumer to mail or send in a voucher to redeem a certain offer or discount, or using promo codes.
Simple
We strongly advise starting with a straightforward, conventional postcard if you've thought about doing a direct mail campaign but are a little overwhelmed and unsure of where to start with the creativity, size, message, etc. Its 4.25" x 6" size makes it approachable and ideal for low-budget advertising. Of all the direct mail choices available, standard postcards are the least expensive and mail at First-Class speeds. Their compact size facilitates the creation of straightforward creatives with a clear message.
Tangible
You get the idea. Cutting through the digital clutter with more digital junk. In contrast, a postcard cannot be erased with a mouse click once it is in the mail. In reality, when individuals are going through their mail, they will almost always encounter a postcard. Furthermore, half of the individuals save direct mail for later use, according to a study.Postcards are a wonderful way to let loved ones know they are never far from your thoughts or to share the especially special events in your life.
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